Revenue Growth in Just 6 Months

Google Ads for ecommerce

Our success was based on three crucial steps: restructuring Google Ads strategy, introducing advanced tracking methods like consent mode, enhanced conversions, and server-side tracking, and reorganizing their campaign to more effectively attract and convert online buyers.

How it all started


The client is a multi-brand e-commerce store that brings the spirit of the north, Scandinavian culture, inspiration, and lifestyle to the Balkans through fashion.

They wanted to increase their online sales (by 20%) and reach a wider audience, but the most important aspect was to keep CPA (cost per purchase) inside the target. 

In this case study, we showcase our success in scaling an e-commerce store through strategic Google Ads optimizations.

Active campaign details:


Full: Search, Display, Video & PMax

Facebook (traffic & conversions)

From where to start


Performance Limitation

The lack of a well-structured Google Ads account, evidenced by having just one brand campaign and one Performance Max campaign without brand exclusions, severely limits campaign scalability and optimization potential.

  • Campaign learning limitations
  • Brand keywords conversions (reported as non-brand)
  • Youtube and Display campaigns not used in the funnel

Tracking & data issues

Tracking problems made it hard to see how well the ads were doing, so we needed better tracking to really understand and improve our ad campaigns.

  • Lack of Conversion Tracking with Consent Mode
  •  No Enhanced Conversions for better accuracy
  • Absence of Server-Side Tagging for improved privacy and performance
  •  improperly set up Dynamic Remarketing Tags for personalized ads

Performance understanding

Client: “Is it even possible to scale?”

The client’s uncertainty about the scalability of their campaigns stemmed from several key challenges:

  • Campaign Overlap: Conflicts between Pmax and search campaigns without a clear strategy.
  • Premature Focus on Pmax: Shifting to Pmax before fully leveraging search campaigns, leading to inefficient budget use.

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 Facing challenges like campaign overlap and inefficient budget use, our approach focused on three key areas: enhancing tracking with advanced techniques like consent mode and server-side tracking; restructuring campaigns for a solid foundation; and preparing for scale with calculated KPIs and a focus on high-intent queries. 

Our comprehensive strategy, including a deep audit and re-structuring for scalability, led to remarkable outcomes and achieving a 50% overall brand growth. This simplifies the journey to scalable success in the e-commerce and retail sectors through effective use of Google Ads.

The execution of this strategy involved a careful restructure of campaigns based on the level of consumer intent and stages of awareness, supported by an incremental budget increase strategy. This methodical approach enabled us to optimize campaign performance and achieve significant growth metrics, including a reduction in CPA and increases in ROAS, conversion value, and conversion rates.

New campaigns


Negative placements added

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ROAS for the past 6 months

Google Ads for ecommerce

From where to start

Scaling Pillars

Tracking Overhaul

We improved tracking by integrating advanced features.This allowed for more accurate data collection and analysis, essential for optimizing campaign performance.

  • Consent Mode v2
  • Server Side Tracking
  • Enhanced Conversions

Structure Revamp

We rebuilt the campaign structure to establish a strong foundation. This involved recalibrating campaigns to align more closely with the brand’s goals, ensuring that each campaign had a clear purpose and target.

  • Search structure – Brand, Product + Brand, Non Brand Product. 
  • Display – Targeting (placements), Dynamic Retargeting. 
  • Performance max – Local, Sale Promotion, New Collection 

Scale Prep

We meticulously prepared the account for scaling, starting with a deep dive audit to identify areas for improvement. This approach helped in efficiently allocating the budget across various stages of the marketing funnel and intent levels, facilitating more targeted and effective campaigns.

  • Calculated break-even points and target KPIs for top-selling items 
  • Best-Seller isolation in dedicated campaigns
  • Incremental budget increase nad funnel expansion

Grow your business with a little help of my


Sales revenue increase by 402%

CPA decrease by 78%

Ad spend decreased by 58%

Book 1:1 Call

It’s never too late to turn things around from a dismal failure to great success with just some hard work and the right expertise.

Book a call with me today for all your online advertising needs and let me show you how simple it can be – even if you’ve tried before with no luck at all.