- Before
- ROAS stuck at 2.37 for months, on $12.6K a month.
- What we did
- Restructured the account around margin. Only then did spend come down.
- How long
- One month of restructuring. The campaigns turned the following month.
- Lesson
- Less budget did not mean fewer sales. The money had been going to the wrong products.
Profit-first Google Ads for DTC brands.
For DTC brands spending $20k-$250k a month. One senior operator, no handoffs, every decision made on margin.
Four accounts. Same method.
No brand names, the contracts say so. The numbers are straight from the accounts.
- Before
- About 60% of products disapproved. Among them, the hero products: 10% of the catalog that brought in over 70% of revenue.
- What we did
- Feed and Merchant Center fixed first. Campaigns came after.
- How long
- 14 days for the fixes, plus another 15 for the appeals that were not approved right away.
- Lesson
- Google cannot sell a product it cannot show. Check what is disapproved before you touch bids.
- Before
- An account leaning on Performance Max, with tracking that did not report sales correctly.
- What we did
- A Written Account Diagnosis first. The client’s agency then fixed tracking and restructured the account by it.
- How long
- 60 days.
- Lesson
- PMax learns from what you feed it. Bad data buys expensive sales.
- Before
- Half the budget went to display ads that brought zero conversions. Tracking did not record sales properly.
- What we did
- Written Account Diagnosis, then full tracking, campaigns split by segment, products separated by margin and price, display switched off.
- How long
- Restructured in September. 160 conversions in the next 30 days, part of it because tracking finally works.
- Lesson
- Measurement first, strategy second. Before that, every decision was a guess.
8+ years. Six accounts at a time.
Google Partner since 2018, the last five years only DTC. I run every account myself. Nobody in between, so nothing gets lost on the way.
What you get.
One person does all four.
Every channel, one operator
Search, Shopping, PMax, Demand Gen. One head holding the whole account.
Products that actually show
Feed, titles, Merchant Center compliance. Check yours with the free feed audit.
Numbers you can trust
Tracking fixed before any bid changes. Bidding on bad data just loses money faster.
Reported in profit
Breakeven and margin, not ROAS alone. Don't know your number? Calculate it here.
You text me. I answer.
Six clients max, so you never wait in a queue. No tickets, no junior asking who's free this week.
Rachel, eCommerce brand.
What clients say.
Stefan is a strong Google Ads specialist with solid hands-on experience in e-commerce. He understands campaign structure, optimization, scaling, and performance management, while keeping a clear focus on growth, efficiency, and profit. Dependable, professional, and easy to work with. I'd gladly recommend him to anyone looking for a Google Ads expert focused on profitable growth.
We've collaborated with Stefan on several DTC brands, and I must say we've been incredibly happy with his work. His vast knowledge has been invaluable, and I'm grateful for the opportunity to have learned numerous tricks from his expertise.
I have worked with numerous marketing technicians. I wouldn't put Stefan in that category. He operates at a much higher level. If you are looking for PPC leadership, I stand behind this recommendation.
Three ways in. Each one has an exit.
That's the entire menu. There's no enterprise tier. There is no enterprise.
Decision Audit
Screen-share, read-only. I show you what's wrong in the account. You decide what to do with it, including nothing.
Not a fit? You get a referral, not a follow-up sequence.
Written Diagnosis
The problem named, fixes in priority order, what to expect at 30, 60, 90 days. Your team can run it without me.
Credited to month one if we continue.
Account Management
- Weeks 1-4: rebuild, in priority order.
- Every Friday: what changed, why, what's next.
- Day 90: no better profit predictability, I end the retainer myself.
Before you ask.
- How does it start?
- With a free Decision Audit. Next steps only if it makes sense.
- What does it cost?
- See pricing above. No retainer before the free audit.
- Who is this for?
- DTC brands spending $20k to $250k a month. From $10k if the account is a fit.
- How soon do results show?
- Tracking fixes in days. Performance needs 6-8 weeks of clean data.
Things you can use right now.
GMC Feed Audit
Upload your feed, get a list of what's broken and what it's costing you.
Breakeven ROAS Calculator
Work out the ROAS you need before you judge any campaign.
Google Shopping Setup Checklist
97 items, the full setup sequence, nothing skipped.
Notes from real accounts
What breaks in live Google Ads accounts, and where to look.
Run an agency and need someone for the Google Ads side?
That's a different conversation. Referral or whitelabel, same standard of work.
Read this far? You're either procrastinating or checking if I'm the right person.
If it's the second, book the audit. Worst case, you leave knowing more about your account.
30 min, free. I reply within 24h.






