Google Ads for eCommerce brands.
Google Ads for DTC brands doing $20k-$250k/month in spend. Search, Shopping, PMax, all under one operator who knows the difference between a SKU that carries the account and one that's dragging it down.
this is me, with your account
Eight years. Six accounts at a time. Every one of them mine to run.
Google Partner certified since 2018. Eight years on Google Ads, the last five exclusively in DTC eCommerce, across EU and US markets. Every account I run, I run alone: no one else executing my calls, no account managers relaying between us. What you read on LinkedIn is the same account I'm managing that week, not a case study written six months later by someone else.
What I do for your account.
Full-stack Google Ads management
Search, Shopping, Performance Max, Demand Gen. One account, one operator, every channel.
GMC & feed optimization
Titles, categories, attributes, compliance. If products aren't showing or performing, this is usually why, and this is what I fix. You can run a free check on your own feed with the GMC feed audit tool.
Conversion tracking, built right
GA4, server-side tracking, Google Ads conversions. Whatever's making your dashboard lie to you, fixed or rebuilt from scratch.
Profit-first reporting
Not ROAS as the only number. Breakeven, real margin, numbers your accountant would sign off on. Start with the breakeven ROAS calculator if you don't know your number yet.
one person, every one of these, no handoffs.
See the full process, step by step →How I actually think about accounts →Not a hero. Just the person who answers.
Six clients, max, so nobody's waiting behind five other accounts for their turn. Something breaks, you text me, not a ticket queue, not a junior figuring out who's free this week. I answer.
Rachel, eCommerce brand. Email after month one, account rebuilt, GMC fixed.
Three ways in. Each one has an exit.
Decision Audit
30 minutes, live screen-share, read-only access. I tell you what I see in the account: structure, signals, spend. You decide what to do with it, including nothing. No proposal follows.
If we are not a fit, you leave with a referral, not a follow-up sequence.
Book the audit →Written Diagnosis
Credited toward your first month if we move into management.
The structural problem named, the fixes in priority order, and what to expect at 30, 60, 90 days. Yours to keep. Some founders run the fixes in-house with their own team. That's a valid outcome.
Read more →THIS QTR
Account Management
- →First 4 weeks: teardown and rebuild, documented in priority order.
- →Every Friday: three sentences. What changed, why, what's next.
- →At 90 days we measure. If profit predictability didn't improve, I end the retainer myself.
Before you ask.
How does it start?
You book a Decision Audit, free, thirty minutes. I tell you exactly what's broken and what I'd do about it. If it makes sense to go further, we talk about Written Diagnosis or full Account Management from there.
What does it cost?
Depends on scope, see the pricing above. No retainer starts before you've seen the free audit first.
Who is this for?
DTC eCommerce brands spending €20k to €250k+ a month. I cap at 6 clients at a time, so not everyone who wants in gets in. Below that range with room to grow? Still worth a conversation, every account gets active management and updated next steps, not a lower tier of attention.
How soon do results show?
Tracking fixes show within days. Real performance shifts need a full buying cycle, usually 6-8 weeks of clean data.
Things you can use right now.
What clients say.
We've collaborated with Stefan on several DTC brands, and I must say we've been incredibly happy with his work. His vast knowledge has been invaluable, and I'm grateful for the opportunity to have learned numerous tricks from his expertise.
I have worked with numerous marketing technicians. I wouldn't put Stefan in that category. He operates at a much higher level. If you are looking for PPC leadership, I stand behind this recommendation.
Stefan led our Google campaign with a very positive ROI. The allocated budget delivered strong returns. Professional, strategic, and effective.
In my view there is no better Google Ads expert than Stefan. He is highly knowledgeable and fully committed to client results.
Stefan is a strong Google Ads specialist with solid hands-on experience in e-commerce. He understands campaign structure, optimization, scaling, and performance management, while keeping a clear focus on growth, efficiency, and profit. Dependable, professional, and easy to work with... I'd gladly recommend him to anyone looking for a Google Ads expert focused on profitable growth.
Video testimonials from real clients. Recording soon.
Run an agency and need someone for the Google Ads side?
That's a different conversation. Referral or whitelabel, same standard of work.
If you've read this far, you're either bored, procrastinating, or genuinely trying to figure out whether I'm the right person to talk to.
If it's the third one, book the audit. It's free. I'll spend 30 minutes telling you the truth about your account. You'll spend 30 minutes deciding whether the truth is useful.
If it's not, we both go back to our days a little wiser. That's the worst case.